Free delivery on orders over $75 — plus a complimentary Aloe Lips with every first order
ForeverLiving

Since 1978 · Aloe, taken seriously

Forever Living

The world’s largest grower of aloe vera, from our own fields to your door. One plant, forty-seven years, and no shortcuts taken.

Shop the collectionOur story

Most ordered

What everyone starts with

The products that account for most of what leaves the warehouse — and the ones people reorder without thinking.

All bestsellers

Ten families, one plant

Everything Forever makes, and what it is actually for

Drinks to start with, nutrition to keep going, skincare where the aloe does the most visible work. Pick the shelf you need.

Aloe Drinks

The plant, barely touched

Inner leaf aloe vera, hand-filleted within hours of harvest and stabilised without heat. This is the line Forever built its name on — and still the fastest way to feel the difference.

9 products

Nutrition

Daily support, properly dosed

Omega-3s, multivitamins, minerals and botanicals formulated to work together rather than compete. Every batch is traceable from raw material to seal.

22 products

Why it tastes like a plant

Most companies buy aloe. We grow it.

Vertical integration is an unglamorous phrase for something simple: nobody else touches the leaf between the field and your bottle.

  1. 01

    Grown, not bought

    Forever owns the plantations. Aloe barbadensis Miller takes four years to reach maturity, and every leaf is cut by hand — a machine cannot tell a ready leaf from an early one.

    Texas & Dominican Republic

  2. 02

    Filleted within hours

    A cut leaf starts losing its properties immediately, which is why the filleting houses sit beside the fields. The bitter outer rind is separated by hand and only the clear inner gel continues.

    Hand-filleted, never pressed

  3. 03

    Stabilised without heat

    Pasteurising aloe is cheap and destroys the polysaccharides that make it worth drinking. Forever’s patented cold stabilisation keeps the gel as close to the living plant as a bottle allows.

    First to earn the IASC seal

Read the full story — forty-seven years of it

Aloe Drinks

The drinks that built the company

Inner leaf aloe, hand-filleted and cold-stabilised. Start with the pure gel or ease in with fruit.

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99.7%

inner leaf aloe in every litre of Aloe Vera Gel. The remaining 0.3% is vitamin C and what keeps it stable.

Our story

Forty-seven years spent on one plant

Most companies buy aloe. We grow it. Forever owns the plantations, the harvest, the filleting houses and the stabilisation process — which is the only way to guarantee that what leaves the field is what arrives in the bottle. An aloe leaf begins losing its properties within hours of being cut, so we built the processing facilities beside the fields rather than an ocean away. It is a slower, more expensive way to run a business. It is also the reason our Aloe Vera Gel was the first product in the world to carry the International Aloe Science Council seal.

  • Aloe barbadensis Miller, inner leaf only
  • No powders, no concentrates, no reconstitution
  • Cold-stabilised so polysaccharides survive
  • Every batch traceable to its harvest
Our storyMeet the team

The programme that started it all

Clean 9

Nine days, fully measured. Everything you need arrives in one box.

Start Clean 9

Skincare

Where the aloe shows

Gels, cremes and masks with aloe as the base rather than the twelfth ingredient down.

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0+

Countries served

and counting

0 yrs

Growing aloe

since 1978

0

Products in range

ten families

0.0%

Inner leaf aloe

in Aloe Vera Gel

Nutrition

Daily support, properly dosed

Omega-3s, multivitamins and botanicals formulated to work together rather than compete.

View all

In their words

Reviews we did not write ourselves

Rated 4.8 out of 5
4.8 average· verified customers
Rated 5.0 out of 5
“I have tried four aloe drinks and returned three. This is the only one that tastes like a plant rather than a syrup, which is exactly why I trust it.”

Hannah Bergström

Customer since 2021 · Stockholm, Sweden

on Forever Aloe Vera Gel

Rated 5.0 out of 5
“Nine days, everything in the box, a card telling me what to do each morning. I did not have to think, and that is the only reason I finished it.”

Marcus Adeyemi

Completed Clean 9 twice · Manchester, UK

on Clean 9 — Vanilla

Rated 5.0 out of 5
“My skin reacts to almost everything. The Propolis Creme is the only jar that has survived more than a fortnight on my shelf in six years.”

Reem Al-Sabah

Customer since 2019 · Kuwait City, Kuwait

on Forever Aloe Propolis Creme

Rated 5.0 out of 5
“I order the tripack monthly for the family. Tracking has never once been wrong, and the one time a bottle arrived cracked it was replaced within four days.”

Daniel Okafor

Wholesale customer · Abuja, Nigeria

on Forever Aloe Vera Gel — Tripack

Rated 5.0 out of 5
“Twelve weeks on Forever Move before I noticed anything, and then one morning I got out of bed without thinking about my knees. That was the whole review.”

Yuki Tanaka

Customer since 2022 · Osaka, Japan

on Forever Move

Rated 5.0 out of 5
“The Infinite serum is expensive and I resented buying it. Four months later I bought a second bottle without hesitating, so I suppose that settles it.”

Elena Petrova

Customer since 2020 · Sofia, Bulgaria

on Infinite Firming Serum

Just added

New to the range

All new arrivals

The people behind the orders

A team you can actually reach

Six people across five countries. Every enquiry lands with a named person, not a ticket queue.

Founder & Lead Distributor

Amara Okonkwo

Lagos, Nigeria

Started with a single case of Aloe Vera Gel in 2016 and now leads the region’s largest Forever team. Amara handles every wholesale enquiry personally, which is unusual and deliberate.

Head of Customer Care

Daniyal Rehman

Lahore, Pakistan

Answers the messages nobody else wants to — returns, reactions, the ones that arrive at 2am. If your order goes wrong, it lands on his desk before it lands on anyone else’s.

Product & Skincare Specialist

Sofia Marchetti

Milan, Italy

A cosmetic chemist by training. Sofia writes every ingredient list on this site and will tell you honestly when a product is not right for your skin — including when the answer is to buy nothing.

Nutrition & Programmes Coach

Joel Mwangi

Nairobi, Kenya

Takes clients through Clean 9 and F15 from day one to day thirty-nine. Nine years of doing this means he can usually tell you where you will struggle before you get there.

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