Our story
Forty-seven years spent on one plant
Most companies buy aloe. We grow it. Forever owns the plantations, the harvest, the filleting houses and the stabilisation process — which is the only way to guarantee that what leaves the field is what arrives in the bottle. An aloe leaf begins losing its properties within hours of being cut, so we built the processing facilities beside the fields rather than an ocean away. It is a slower, more expensive way to run a business. It is also the reason our Aloe Vera Gel was the first product in the world to carry the International Aloe Science Council seal.
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- Inner leaf aloe
Why the fields matter
An aloe leaf starts dying the moment it is cut
Aloe barbadensis Miller takes about four years to reach the maturity where its inner leaf gel is worth harvesting. Cut the leaf and enzymatic breakdown begins within hours — which is why an aloe product shipped as concentrate from one continent and reconstituted on another is not the same substance at all.
Forever’s answer was to move the factory to the field rather than the field to the factory. The filleting houses sit beside the plantations. The gel is separated by hand, stabilised cold, and sealed the same day.
It is an awkward, capital-heavy way to run a supply chain. It is also the reason Aloe Vera Gel was the first product in the world to be awarded the International Aloe Science Council seal, back in 1991.
Why it tastes like a plant
Most companies buy aloe. We grow it.
Vertical integration is an unglamorous phrase for something simple: nobody else touches the leaf between the field and your bottle.
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Grown, not bought
Forever owns the plantations. Aloe barbadensis Miller takes four years to reach maturity, and every leaf is cut by hand — a machine cannot tell a ready leaf from an early one.
Texas & Dominican Republic
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Filleted within hours
A cut leaf starts losing its properties immediately, which is why the filleting houses sit beside the fields. The bitter outer rind is separated by hand and only the clear inner gel continues.
Hand-filleted, never pressed
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Stabilised without heat
Pasteurising aloe is cheap and destroys the polysaccharides that make it worth drinking. Forever’s patented cold stabilisation keeps the gel as close to the living plant as a bottle allows.
First to earn the IASC seal
Forty-seven years
How we got here
1978
One product, one room, Tempe Arizona
Rex Maughan founds Forever Living Products with a single aloe vera drink and a conviction that the plant deserved better handling than the industry was giving it.
1980s
We stop buying aloe and start growing it
Rather than depend on suppliers, Forever acquires its own plantations and builds processing facilities beside the fields — vertical integration from soil to seal.
1991
The first seal of its kind
Forever Aloe Vera Gel becomes the first product in the world awarded the International Aloe Science Council seal of approval for purity and concentration.
2000s
Past one hundred countries
The company crosses a hundred markets, adding Sonya cosmetics and the Clean 9 programme — the structured system that introduced millions to the range.
2014
Infinite by Forever
A concentrated advanced tier arrives — peptides, botanical stem cell extract and an ingestible collagen complex designed to work with the topical range rather than beside it.
Today
More than 140 countries, still one plant
Forever remains the world’s largest grower, manufacturer and distributor of aloe vera. The fields are the same fields. The process is the same process.
What we will not compromise
Six things that do not change
We grow it ourselves
Forever owns the plantations rather than buying on the open market. It is slower and more expensive, and it is the only way to know what is in the bottle.
Science, not folklore
Aloe has centuries of traditional use behind it. That is a reason to study it properly, not a substitute for doing so — every formulation is developed and tested in our own labs.
Never tested on animals
Not once, in forty-seven years. Safety testing is done on human volunteers under dermatological supervision.
The whole leaf, used
The rind separated during filleting goes back to the fields as compost. Nothing about a four-year-old plant should end up as waste.
Certified, not self-declared
The International Aloe Science Council seal, Halal and Kosher certification. Third parties check the claims so you do not have to take our word for it.
Sold by people, not algorithms
Forever built its distribution on individuals who use the products themselves. It means slower growth and considerably better advice.
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Inner leaf aloe
in Aloe Vera Gel
Start where everyone starts
One litre of 99.7% inner leaf aloe, or the nine-day programme that has introduced millions of people to the range.